Purifying Shampoo

OCHRE (OH-kər) is a naturally occurring clay earth pigment with an extensive history.“OCHRE may have been humanity’s first medicament.”It was used by the Maori as a bug repellant in New Zealand, by Renaissance artists to paint frescoes in Italy, and the Himba people to style their hair during rituals in Namibia. We believe we are keeping that tradition alive by creating versatile products that work for both beauty and health.

OCHRE was designed with sensitive skin in mind and our products are safe for everyone—no matter your gender, hair type, or skin condition.

Yes. All of our products are clinically proven to be hypoallergenic.

We’ve also worked with a dermatologist and allergist to select our ingredients. We avoid fragrances, most plant extracts, essential oils, alcohols, dyes, sulfates, formaldehyde releasers, methylisothiazolinon, methylchloroisothiazolinone, and parabens.

View our full exclusion list.

Yes. All of our products were tested and certified by Sequential Bio to maintain the microbiome.

See lab results.

Current research suggests that there is a link between eczema and the microbiome.

All of our products are approved by the National Eczema Association for being safe on eczema-prone skin.

De Pessemier B, Grine L, Debaere M, Maes A, Paetzold B, Callewaert C. Gut–Skin Axis: Current Knowledge of the Interrelationship between Microbial Dysbiosis and Skin Conditions. Microorganisms. 2021; 9(2):353.

Rapin, A, Rehbinder, EM, Macowan, M, et al. The skin microbiome in the first year of life and its association with atopic dermatitis. Allergy. 2023; 00: 1- 15. doi:10.1111/all.15671 Sibi D, Silvanose CD, Jibin VG. Role of Malassezia furfur and M. globosa in Dandruff and Seborrheic Dermatitis. J Clin Investigat Dermatol. 2023;11(1): 2

Current research suggests there is a link between acne and the microbiome.

We avoid pore-clogging and fungus-feeding ingredients that can cause acne. All of our products are also clinically-graded as noncomedogenic by an independent board certified dermatologist.

De Pessemier B, Grine L, Debaere M, Maes A, Paetzold B, Callewaert C. Gut–Skin Axis: Current Knowledge of the Interrelationship between Microbial Dysbiosis and Skin Conditions. Microorganisms. 2021; 9(2):353.

Current research suggests there is a link between dandruff/seborrheic dermatitis and the microbiome.

We avoid ingredients known to feed Malassezia yeast that can cause flaking.

Our proprietary blend of 3 natural ingredients, OCHREPLEX, is clinically proven to improve the appearance of flaky scalps, calm inflammation, and help repair the skin barrier.

De Pessemier B, Grine L, Debaere M, Maes A, Paetzold B, Callewaert C. Gut–Skin Axis: Current Knowledge of the Interrelationship between Microbial Dysbiosis and Skin Conditions. Microorganisms. 2021; 9(2):353.

Sibi D, Silvanose CD, Jibin VG. Role of Malassezia furfur and M. globosa in Dandruff and Seborrheic Dermatitis. J Clin Investigat Dermatol. 2023;11(1): 2

No, our products are SLS free.

No, our products are silicone free.

No, our products are paraben free.

We use ingredients derived from natural sources that are shown to be safe for sensitive skin. However, not all natural ingredients are safe for sensitive skin (think poison ivy). We selected a few well-documented synthetic ingredients that are safe for sensitive skin and won't feed Malassezia yeast.

Yes, OCHRE products are Leaping Bunny certified, meaning they are never tested on animals and use only vegan ingredients.

All our products are formulated and manufactured in the US with global components.

We intentionally formulate our products to be fragrance-free. Research shows fragrances are common irritants for many skin types.

V. Zaragoza-Ninet, R. Blasco Encinas, J.J. Vilata-Corell, A. Pérez-Ferriols, C. Sierra-Talamantes, A. Esteve-Martínez, J. de la Cuadra-Oyanguren, Allergic Contact Dermatitis Due to Cosmetics: A Clinical and Epidemiological Study in a Tertiary Hospital, Actas Dermo-Sifiliográficas (English Edition), Volume 107, Issue 4, 2016, Pages 329-336

Our products are reviewed by National Eczema Association to verify that they are safe for people with Eczema-prone skin.

Our products are Leaping Bunny Certified to ensure no animals were harmed in making our products.

Our products are assessed by Sequential Bio to ensure that they Maintain the Microbome.

We do 3rd party Human Repeat Insult Patch Testing (HRIPT) where we enroll 100 volunteers, 50 of them with self-reported sensitive skin. This test checks if our products are hypoallergenic and safe for sensitive skin.

We do 3rd party in vivo microbiome testing with ~25 participants using qPCR technology to check if our products keep the scalp’s microbiome in balance.

We do a 3rd party dermatologist-graded comedogenicity assessment to check if our products do not clog pores on the scalp.

Most orders take around 3-5 business days to arrive.

You can track your order by typing in your USPS order number here.

Try our product risk-free for 30 days. If you aren’t satisfied, email us at hello@ochreus.com for a full refund.

See our full return policy.

No. At this time, we do not ship outside of the US.

Email us at hello@ochreus.com if you have any additional inquiries about your order

If you are unable to cancel or edit your order after submitting, email us at hello@ochreus.com and we’ll help resolve your issue.

Orders may be lost due to a variety of factors such as carrier delays, items being placed in a discreet location, a neighbor accidentally grabbing the package. Please wait 2-3 days and if you are unable to find your order send us an email at hello@ochreus.com