A New Approach
Redefine Clean
Most conditioners contain ingredients that can cause buildup, irritate scalps, and clog follicles. Our formulations use research-backed ingredients that CALM, BALANCE, and RESTORE both scalp and hair.
"This is the only shampoo that makes me feel actually clean."
Rob, San Francisco
The Launch Kit
The Launch Kit has every fragrance-free product you need for washing, hydrating, and styling your hair for clear scalp and beautiful hair. Our first 500 customers will also receive a FREE limited edition OCHRE Toiletry bag ($35 value).
Each product includes PAR formula™ to balance your scalp's microbiome, creating the ideal conditions for healthy hair growth and scalp health.
WHAT'S INCLUDED:
Purifying Shampoo, Essential Conditioner, Everything Hair Cream, 2x custom OCHRE pumps, and a limited edition OCHRE toiletry bag.
Key Ingredients
Full Ingredient List
The Launch Kit
Sale price$98.00
Regular price$114.00
Choose options
The Launch Kit
Sale price$98.00
Regular price$114.00
Complete your routine
See the Lineup
The Launch Kit
Sale price$98.00
Regular price$114.00
The Shampoo + Conditioner Duo
Sale price$69.00
Regular price$80.00
Purifying Shampoo
Sale price$40.00
Essential Conditioner
Sale price$40.00
Everything Hair Cream
Sale price$34.00
A New Approach
Do More with Less
We take a MINIMALIST APPROACH to formulation, excluding ingredients that do more harm than good. No synthetic fragrances, cheap fillers, or marketing gimmicks.
A New Approach
Embrace Your Biome
Every ingredient has a purpose - to nourish and condition hair without disrupting your SCALP’S ECOSYSTEM. Our formula gives hair lasting softness and natural shine, using ingredients that work in harmony with your unique microbiome.
Subheading
Ochreplex
- After shampooing, massage our Essential Conditioner into damp hair.
- Apply from roots to ends.
- Leave on for 2-4 minutes.
- Rinse thoroughly with water.
AN OPEN SECRET
Ochreplex
Our proprietary blend of three natural ingredients is clinically proven to calm, balance, and restore your scalp.
ROSEBAY EXTRACT
reduces scalp inflammation and excess oil
PALM KERNEL ESTERS
helps prevent flaking
UPCYCLED MICROALGAE
balances scalp microbiome
Before/after
Proven Results
Before
After
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