A New Approach
Redefine Clean
Most conditioners contain ingredients that can cause buildup, irritate scalps, and clog follicles. Our formulations use research-backed ingredients that CALM, BALANCE, and RESTORE both scalp and hair.
"This is the only shampoo that makes me feel actually clean."
Rob, San Francisco
Get the basics down with our fragrance-free shampoo and conditioner duo. Our Purifying Shampoo provides an unbelievable clean without irritating scalp while our Essential Conditioner makes hair silky smooth and hydrated without feeling weighed down.
Each product includes PAR formula™ to balance your scalp's microbiome, creating the ideal conditions for healthy hair growth and scalp health.
Purifying Shampoo, Essential Conditioner, and 2x custom OCHRE pumps.
Choose options
Complete your routine
A New Approach
Most conditioners contain ingredients that can cause buildup, irritate scalps, and clog follicles. Our formulations use research-backed ingredients that CALM, BALANCE, and RESTORE both scalp and hair.
A New Approach
We take a MINIMALIST APPROACH to formulation, excluding ingredients that do more harm than good. No synthetic fragrances, cheap fillers, or marketing gimmicks.
A New Approach
Every ingredient has a purpose - to nourish and condition hair without disrupting your SCALP’S ECOSYSTEM. Our formula gives hair lasting softness and natural shine, using ingredients that work in harmony with your unique microbiome.
Our proprietary blend of three natural ingredients is clinically proven to calm, balance, and restore your scalp.
ROSEBAY EXTRACT
reduces scalp inflammation and excess oil
PALM KERNEL ESTERS
helps prevent flaking
UPCYCLED MICROALGAE
balances scalp microbiome
Before/after
Before
After